Glasslands was known for its early support of rising indie acts like Grimes, FKA twigs, Disclosure and Frankie Cosmos Elsewhere hopes to expand its genre boundaries, embracing more hip-hop, folk, house and techno, its owners said.Ībove all, they hope the new venue will be a reliable community gathering place for those invested in alternative culture - but in a more grown-up package. Still, the look of the place will be minimal, the owners said, because they chose to invest more in “creative infrastructure” - lights, stages, sound systems, artist green rooms - than interior design. Elsewhere is a new music venue & arts space housed in a converted warehouse in Bushwick, BK built by the team behind Glasslands Gallery. Rosenthal said, adding that the owners are “thinking about simple ways to make it a better experience” and reducing “the little frustrations of being at a crowded music venue in New York City.” “Part of the mandate of the project is to try to keep the spirit but fix the problems and operational headaches,” Mr. predecessors: industrial air conditioning, a sizable coat-check area, multiple bars - and plentiful bathrooms, a necessary corrective to the dispiriting toilet scene at Glasslands. On a tour of the space, its owners enthusiastically pointed out the planned amenities that will separate Elsewhere from its D.I.Y. But the shape of the labyrinth-like complex was beginning to reveal itself as a potential playground for emerging artists across mediums and the parade of Brooklyn showgoers hoping to get sweaty and dance. This week, a construction crew was noisily at work on the still-skeletal building, pouring cement and transporting mounds of dirt and rocks amid exposed wires and laid-out blueprints. Rosenthal said of the name - the arts compound is in industrial Bushwick, deeper into Brooklyn on the L train, and is largely being built from the ground up in a converted warehouse at a cost of $3 million. sets and film screenings.ĭubbed Elsewhere - “It sounds like what we want the place to be: an alternative,” Mr. It will include two performance rooms of different sizes, an art gallery, a loft bar and cafe with daytime service, and an open rooftop for D.J. So the young events entrepreneurs broadened their ambitions and embarked on a much more daring project: a new music and arts space measuring 24,000 square feet. Along with their friend Dhruv Chopra, 29, who had advised at Glasslands, they were plotting an expansion to a larger room with the same grass-roots ethos when Glasslands fell victim to the Williamsburg real estate trends it helped catalyze: Vice Media, which outgrew the same punk spirit, took over the building. ![]() space since college, taking over the lease in 2011. ![]() The partners - Rami Haykal, 28, and Jake Rosenthal, 29 - had booked shows and worked at the ragtag D.I.Y. When Glasslands Gallery, the influential independent club on the Williamsburg waterfront in Brooklyn, closed at the end of 2014, its owners had already been thinking about what was next.
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